Advice and solution for those seeking new perspectives,
in order to turn problems into opportunities.
No off-the-peg solutions: instead, bespoke
solutions tailored specifically to your business.
with the same
we used when
we created them
Advice and solutions
Feasibility studies, business models & business plans
To translate an idea into reality, you need more than just a creative spark: you need careful research, analysis and planning. In every project I work on, I bring a wealth of knowledge and expertise built up over the years.
In a market where consumers are flooded with marketing messages, you can still achieve visibility with a well-targeted marketing strategy. By carefully researching the market, consumer attitudes and the economic and political climate, you can develop high-impact, cost-effective marketing strategies.
New forms of integrated tourism management are challenging the traditional models used by tourist boards and traditional destination marketing organisations. In a complex and constantly evolving tourism sector, the latter often find themselves struggling to meet the needs of all players in the tourism value chain.
Thematic seminars and workshops
Knowledge grows by sharing: I organise seminars and workshops that offer participants a memorable creative learning experience.
Portfolio and projects
Stays to rise awarness of the language and culture of Italian-speaking Switzerland
Management of tourist flows and enhacement of the territory
Repositioning and tourist feasibility
Collaboratively explore tourism potential
Sleeping like leaves on trees
A new tourism concept, a unique experience, under the stars
When agriculture and tourism go hand in hand
Tradition, innovation and tourism
The union between wellness and mountain resorts
Event advice and moderation
A new bottom-up destination paradigm
Tourism has always been my greatest passion. It is a branch of the economy that is not about intangible goods or mere numbers but rather about welcoming real living people. It requires the ability to listen to others and see things from their perspective.
As the director of Ticino Turismo (see my CV) from 2012 to 2019, I experienced first-hand the challenges, difficulties and successes of the Ticino, a canton heavily reliant on tourism. My job involved promoting the Ticino worldwide as a holiday, travel and conference destination. Sustainability and innovation have always been hallmarks of my work.
I am driven by my natural enthusiasm and a deep affection for the place I call home and am not afraid to stand up for what I believe in. I believe that in all things in life, one must find the courage to step off the beaten track and blaze new trails.
26 febbraio 2021, TeleTicino, Radar
6 novembre 2020, RSI, Il Quotidiano
21 settembre 2020, RSI, Il Quotidiano
Agosto 2020, Ticino Welcome
6 luglio 2020, RSI, Il Quotidiano
L'osservatore, 2 maggio 2020